From Alexa to Google Assistant, consumers are now speaking instead of typing to search online more than ever.

Today, over 40% of adults use voice search daily.

It makes sense because it’s much easier to speak a question than to type it. 

And it allows you to multitask while cooking, walking, driving, or even while taking a shower.

Voice search isn’t a fad or something you should ignore. If you want to get ahead and stay ahead of the competition, now is the time to optimize your website and content for voice search.

For a successful SEO strategy, be willing to put effective research into your keywords and adapt your SEO for the future. 

Researching your keywords will help you target what your audience is looking for.

And adapting your SEO strategy for the future is crucial because sometimes, changes in Google’s algorithms may make some strategies more effective or outdated.

In other cases, it’s the way people search for information that’s changing. This is where voice search optimization comes in handy.

The Importance of Voice Search Optimization

The continued use of voice search has paved the way for a remarkable technology. And it has led to the rise of mobile assistants such as Siri, Cortana, and Alexa, as well as smart speakers such as Amazon’s Echo, Google’s Home, and Apple’s HomePod. 

With more consumers using voice search, no other industry has gained from it more than small, local businesses.

The surge of voice-search popularity has significantly affected how consumers interact with local businesses online.

Today, if you haven’t optimized your business’s website for voice search, you could be missing out on incremental web traffic, more brand awareness, and, ultimately, more customers. 

If you’re already familiar with voice search, then you know how easy it is to use. It’s quicker than typing using your smart device keys, and you don’t have to unlock your smart device to get the answers you need.

The voice search technology is so ever-present, most consumers don’t even give it a second thought.

Voice search is essential for building brand awareness and generating more customers. The stats are amazing. Consider this:

  • Over 58% of customers have used voice search to find local businesses in the past year 
  • 28% of voice search users search for local businesses weekly 
  • 76% of smart speaker users search for local businesses at least weekly  

The largest segment of consumers using voice search to find the local business information in the last year are those between the ages of 18 to 34 (76%). And, the 35-54-year-old crowd isn’t far behind.

64% of these consumers say they have used voice search in the past year. So, if your target audience is between the ages of 18-54, you have no option but to leverage voice search to provide your customers with what they need.

You can leverage voice search to offer answers that your customers are looking for; this will boost traffic to your landing pages. 

Today, online searchers are hungry for faster answers. Using voice search technology, you can serve this need, and it’s an attractive alternative to the web search.

If you’re looking for a new and better way to boost traffic on your site, it’s time to leverage voice search. 

It’ll improve your ranking on search engine result pages (SERPs), and it’ll boost user experience. One of the significant signals Google is emphasizing today for ranking is user experience.

People want to get their answers fast and don’t want to weed through an article to find it. They want the answer to show up right on Google. 

There are many ways you can leverage voice search to boost traffic to your website or even your restaurant.

For instance, if you’re a restaurant owner in New Orleans, give directions to your location, and you’ll be surprised to see more customers walking through the door. 

Whatever you do, make sure you incorporate voice search in your SEO strategy. In doing so, you’ll boost your ranking on SERPs, and you’ll attract more customers to your business.

Internet Users Are Turning to Voice for Efficiency

From HR to marketing to transport to finance, voice technology is being used extensively. Apart from reducing costs and streamlining business processes, it offers more efficiency. 

When used correctly, voice search allows people to complete tasks quickly and easily. It’s more helpful, highly efficient, and it helps get more done.

Voice technology streamlines a user’s life in ways never possible before. Voice technology has dramatically simplified voice search.

On average, people can speak 125 to 150 words per minute; this is three times faster than the average typing speed. That’s why leveraging inherent human ability is more beneficial.

Efficiency is one of the primary reasons people use voice search. Over 76% of people who use voice search regularly say it’s more natural

However, voice technology offers more than just efficiency. And as voice technology continues to advance, it’s more likely to expand its important role in our daily activities.

Final thoughts:

If you already use Siri or Alexa for simple searches, think of all the other people out there looking for products or services that they’re using Voice search for.

Get your business strategy to involve voice search, and you may see yourself get more traffic and leads to your website.