Ever pick up your phone and say “Hey Siri, what’s the weather?” That right there is voice search. More and more people are using voice search which is why your website needs to be optimized for it.
Search engines use featured snippets to offer one definitive answer to a user’s question. Since search engines are all about finding the best content for users, your main task is to create the best content.
Featured snippets are super important in voice search but they must be done right. Here’s why.
3 Reasons Why Featured Snippets Are Important for Voice Search Optimization
1. Maximum Authority
Gaining a featured snippet shows that Google chose your webpage, among others, as the most valuable to users’ relevant queries.
2. Staying Ahead of the Competition
When search engines choose your website to be the quick answer to specific queries, they display the results above the organic results. This means you have beat your competitors, including a site that ranks number one for that particular search result.
3. Boost Traffic
Searchers like featured snippets because they offer quick answers to their queries. This is beneficial to your site because it means more traffic, which could be upwards of 20-30%.
How to Create Featured Snippets
Here are five simple steps that can help you create featured snippets and rank in the voice search results.
1. Identify Frequently Asked Questions about Your Business
The best way to identify commonly asked user questions about your business is to speak directly to your customers. Also, you can talk to your sales or product marketing team to see the questions they get frequently.
Alternatively, you can use tools such as Google Autocomplete for any given query, as shown below:
Apart from the autocomplete box, Google has other sources of data. For example, you can look at what comes up in the “People Also Ask” section, to see if there is a query about your business.
To get more People Also Ask results shown by Google, click on some of them, and Google will add more. This way, you’ll get more options. Also, you can use Answer the Public to see frequently asked question variants on any topic.
1. Analyze Keyword Opportunities
Using the right tools, you can search for keywords to target. Look for the right keyword ideal for your site.
2. Create Content Targeted at Snippets
It’s a great idea to create new content with featured snippets in mind. However, make sure you create natural content that’s relevant to the searcher’s query.
Always take into consideration the user experience and create content that makes sense to your target audience.
3. Use Question and Answer Formatting
Dedicate an entire page to a single query, if possible, and find ways to include FAQ into the content.
4. Make It Easier for Search Engines with Subheadings, Lists, Tables, etc.
Section your content with subheadings, lists, and tables. Well-structured page sections make it easier for search engines to figure out what content is most relevant to a specific search query.
So, help search engines discover your content by using basic on-page optimization techniques.
The world of featured snippets and relevant answers is complex. However, rich and relevant answers offer an excellent opportunity to drive more traffic to your website.
And in the realm of voice assistants, they’re the only game in town.
Strive to create high-quality, relevant, and valuable content because the value of creating the best possible content will endure even if the concept of featured snippets evolves. The sooner you embrace this strategy, the better you’ll be.