LinkedIn is a social network that small business owners and entrepreneurs can use to make connections with other people.
Too many think it’s just a resume platform to get a new job, but there’s so much more to it.
If you’re trying to get clients and haven’t used LinkedIn before, you want to give it a shot.
Let’s look at the 7 ways you can use LinkedIn to get more exposure, clients, and traffic to your website.
1. Connect with Movers & Shakers
Most industry experts use LinkedIn and have a LinkedIn account.
Because of this, it benefits you also to be there. And your audience is probably there too.
If you want to be connected in any way, especially from the view of your ideal client, to movers and shakers, LinkedIn is the best place for this.
It’s kind of like Facebook in that you have to request permission to be apart of their network.
It’s a great feature because it forces you to be original and authentic with connecting. Plus, they’ll personally see your request and message and decide if they want you in their circle.
It’s a lot better than just following someone on Instagram and hoping to be seen on their radar.
2. Build Your Brand
Having a fully filled out and populated profile on LinkedIn is a great way to build your brand further and grow your audience.
Have all your branding and message match any other social channels you use.
That way, your message is consistent everywhere, which will help build your brand.
3. Republish Your Content
LinkedIn allows you to repurpose work you’ve published elsewhere by publishing it on your timeline in article format.
This feature is an excellent way to get your content out to your audience.
If you blog regularly, then you can republish that original article inside of LinkedIn’s platform.
You can even repurpose other social media posts that you have posted on other platforms.
Why is this good? Because you don’t have to create original content and use what you already have, and it will make you seem like an authority in your niche.
But you have to be consistent with posting.
4. Provides a Useful Portfolio
You can put samples of all your work right on LinkedIn. It’s a very convenient way to share with potential clients what you can do for them if you’re a service provider.
It’s also a great way to showcase all your publications to improve your expertise.
If you blog, put your blog link on there. If you have a podcast, put it on there.
Do you have any lead magnets your giveaway on your website? Then put that link on there and give it away on your profile.
5. A Great Place to Collect Recommendations
Because of the way LinkedIn sets up accounts, it’s a great place to collect recommendations and testimonials to keep all in one place.
You can easily ask any LinkedIn connection to give you a recommendation and testimonial, and it will show up on your profile to others.
This gives you the social proof you need to get more clients.
6. Establish Your Expertise
LinkedIn’s profile is built a little like a resume, only much better.
You can link to publications you write for, show examples of your graphic design ability, and even link to a video of you giving a talk.
Having all your expertise in one spot is a great way to show others what you know.
7. Find a Support Group
There are many groups on LinkedIn made up of others who can help you or those you can help.
You can find a group consisting of almost any type of audience you can imagine about virtually any topic.
These groups are great to network and have active discussions with people that are your ideal clients.
Show and tell them how you can help them and make connections, and then they’ll start to hire you.
Using LinkedIn to get clients, exposure, and traffic is easy.
But you have to put in the effort and be consistent with it.
If you’ve never used it before or considered using it to get clients, I encourage you to try it out.
And if you have used it before, what do you think?